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Everything we do at CRA-YON is about sparking joy, curiosity and wellbeing. It's a state of mind more than anything. We believe that enhancing our senses goes beyond products; it's a way of being.
We believe in being present in the moment, appreciating our senses, and being curious about the world around us. We are building a community that is inclusive and inspiring, where everyone is welcome.
We are passionate about using our broad experience in fragrance development and our network of producers and suppliers to create a world of well-being and inspiration with scent, one spray at a time.
To that end, we have taken a clean and sophisticated approach to our packaging design, removing all excess elements often used in luxury packaging. We strive to offer sustainable and refined packaging that is not only affordable but also environmentally friendly.
Our ultimate goal is to inspire you to build a fragrance wardrobe with different "superpowers" that you can use to enhance specific feelings or moods.
Whether it's the perfect power scent for the office, the scent that helps you feel more confident in a charged meeting, or the scent that transports you to your happy place whenever you need it, we want to be a part of your fragrance journey.
Cra-Yon was launched in 2020 by French/Swedish fragrance pioneers Christine and Niclas Lydeen. They have developed award-winning fragrances in the premium segment for many years, always with the same fascination and exploration of the transportive power of scent as enhancer and elevator of our well-being.
"The sense of smell is a powerful and subjective sense, and with Cra-Yon, we want to inspire everyone to awaken their nose and make scent a natural part of their well-being and personal expression.
We see scent as an invisible superpower that triggers and enhances your presence. It's capturing moments, pausing, and asking oneself, 'How do I want to feel today? How do I want to feel in this moment?’"
Christine has a French background and was educated at Studio Bercot in Paris and has worked at trend agencies such as Li Edelkoort and the fashion house Vivienne Westwood before fragrance became her main form of expression.
Niclas has an MFA in Design and has worked as a Creative Director for several brands and design agencies and has also worked artistically with senses and scent as a starting point. Together with their international team, they are building CRA-YON to be a welcoming universe where inspiration and wellbeing take center stage.