2025 is here, and the fragrance game is hitting different. Perfumery isn’t just about smelling good anymore—it’s about wellbeing, telling a story, creating an experience, and leaving an impression. This year, we’re seeing a mix of cozy nostalgia and bold innovation, with gourmand scents, edible notes, and nutty accents taking the spotlight. Let’s dive into the trends that are about to dominate your scent shelf this year.
AI in Perfumery | How Is AI Used in the Fragrance Industry?
As AI revolutionizes nearly every aspect of our lives, our sense of smell remains one of our most fundamental and physically subjective senses. It plays a crucial role in keeping us grounded and connected to our bodies in an increasingly hyper-digital world.
AI accelerates the development of new scent combinations, expands opportunities for personalization, and helps individuals find fragrances suited to their skin type, style, and mood. It also enhances sustainability efforts in the perfume industry by identifying eco-friendly alternatives to traditional ingredients.
New virtual AI tools are emerging rapidly, guiding users toward the perfect fragrance based on their preferences. The fusion of cutting-edge technology and the growing interest in scent’s impact on well-being and physical presence makes the fragrance industry more dynamic and exciting than ever.
Gourmand Scents Continue to Grow
Gourmand fragrances, known for their sweet, edible-inspired aromas, remain at the forefront of the perfume industry in 2025. Notes like vanilla, caramel, and chocolate are now being paired with unexpected elements such as earthy patchouli or smoky woods. This evolution adds depth and sophistication to what was once considered a playful category. Expect to see gourmand scents not just as sugary confections but as complex and multi-dimensional creations.
This trend beautifully aligns with the Pantone Colour of the Year 2025, Mocha Mousse—a warm, soft brown that embodies comfort, coziness, and the simple pleasures of life. These scents not only smell delicious but also provide a sense of warmth and familiarity.
A standout in this trend is CRA-YON's Caramel Days—a fragrance that redefines sweetness with a modern edge. Its creamy caramel heart is layered with smooth woody undertones, creating a scent that’s rich, warm, and effortlessly refined. Caramel Days isn’t just a perfume; it’s a statement. Bold yet comforting, it leaves a lasting impression, like the perfect playlist.
The Rise of Edible Notes
Building on the rise of gourmand fragrances, edible notes are taking on a bolder presence in perfumes. Ingredients inspired by culinary delights—think honeyed figs, buttered croissants, and creamy matcha—are becoming key players in luxury fragrance compositions. Perfumers are now crafting scents that not only smell delicious but evoke an emotional connection through the familiarity of food-related memories.
Highlights of this trend include The Dusk Daze from CRA-YON which blends Tomato Leaf, Black Pepper, Ginger, and a touch of saffron to create an intoxicating, aroma.
CRA-YON's The High Road is the perfect match for the edible notes trend, blending juicy fig leaf and creamy coconut with a bold twist of cannabis. This isn’t your typical sweet scent. It’s fresh, herbaceous, and effortlessly cool. Layers of sage, violet, and amber add depth, making it both playful and sophisticated. The High Road is smooth, bold, and totally unforgettable.
Nutty scents
In 2025, nutty notes are emerging as a standout trend in perfumery. Almond, hazelnut, and pistachio are being expertly woven into both sweet and woody fragrance profiles. These nutty accords bring a rich, creamy, and slightly toasted aroma to perfumes, offering warmth and an irresistible gourmand edge. Whether paired with floral notes or bold spices, nutty scents are becoming a must-have in every fragrance lover’s collection.
CRA-YON is working on the ultimate nutty scent, set to launch in spring 2025. As nutty notes like almond, hazelnut, and pistachio emerge as a key trend in perfumery, this upcoming release will expertly blend these creamy, toasted accords with a unique bourbon whisky feel. Expect a rich, warm aroma that balances sweetness, depth, and the smooth, smoky character of bourbon whisky.
Beast Mode Perfumes: Scents with Intense Projection and Lasting Power
In 2025, the "beast mode" perfume trend will continue to thrive, appealing to those who seek bold, powerful fragrances with intense projection and long-lasting power. These scents, known for their strong sillage and longevity, are favored by individuals who want their perfume to make a statement and last throughout the day. While trends may shift towards lighter or more sustainable options, the demand for high-performance, attention-grabbing fragrances remains strong, especially within the luxury and niche perfume markets.
A perfect fit for the "beast mode" trend is CRA-YON's Continental, a bold fragrance with intense projection and lasting power. This unique scent takes you on a global journey with notes from around the world: Brazilian Orange, Indian Mint, Cypress, and Cedarwood. It opens fresh and zesty, blending into smoky, creamy layers of Leather and Incense for a rich, full-bodied experience. Inspired by the longing for travel during the 2020 lockdown, Continental is a standout fragrance that makes a statement and stays with you all day long.
MUSK & OUD
These timeless notes will continue to dominate in 2025, celebrated for their natural and versatile appeal. Musk delivers a soft, “skin-scent” effect, effortlessly blending with individual body chemistry, while oud adds richness and depth, making it a staple in luxury fragrances. Expect to see innovative blends, with oud paired alongside fresh notes like bergamot, creating a balance between bold sophistication and airy freshness.
A perfect example of this trend is Passport Amour, a captivating fragrance that combines the delicate essence of Damask Rose with the earthy richness of Agarwood (Oud). The scent deepens with Patchouli and Cedarwood, then finishes with comforting notes of Musk and Amber, creating a sultry, sweet, and earthy trail. Inspired by the romantic atmosphere of the film In the Mood for Love, Passport Amour evokes timeless elegance and allure, making it a standout choice for fans of both musk and oud.
Transparency and Minimalism in Scent
Alongside the indulgence of gourmand and edible notes, there’s a growing movement towards transparent, clean-smelling fragrances. Light, airy compositions with subtle aquatic or musky undertones are gaining traction. These minimalist scents focus on quality over complexity, appealing to those seeking effortless sophistication.
Sand Service perfectly embodies the Transparency and Minimalism in Scent trend with its clean, simple notes and subtle elegance. Its fresh blend of violet leaves, orris, and papyrus creates an airy, transparent feel, while the warm base of amber, leather, and cedarwood adds depth without overwhelming. This fragrance captures the essence of understated charm, making it ideal for those who prefer a minimalist scent that remains effortlessly refined.
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